It’s okay to feel confused. It’s okay to feel overwhelmed. We all started somewhere, and even the biggest entrepreneurs in the salon industry will tell you that none had it smooth.
Setting up a salon might look easy on paper (all you need is a barber and some scissors, right?) but when push comes to shove, things get tricky.
First-time salon managers have quite a lot on their plate: from finding the financing and funds for the salon to the furnishing, all need to be taken care of.
Take a deep breath and relax, for we’ve got some tips that are sure to help you out.
Listen to Your Customers
You need to know what’s up and what’s going on in your salon at all times. You need to know if the customers are happy, and one way of ensuring this is to ask the customers themselves. Provide them feedback forms or install a complaint box that could allow them to converse directly with you.
Have someone keep a regular log of these complains and follow up with them as best you can. Not only will your management improve significantly, it will also leave a positive impact on your customers.
Although the recruitment process is exhausting, it’s the one thing your salon depends on. A good team will fetch in a maximum number of clients and garner a good reputation in the industry.
Make sure vacancies are filled up as soon as possible since being one short for a long period of time will result in a nasty backlog. Make sure you’re going for both: talent and customer care. Because what good is a stylist who’s great with hair but is bad at dealing with clients?
Cut Your Coat Hair According to Your Cloth
Have a budget in place and ensure that you’re not exceeding it. Don’t stock up on products that your clients don’t seem particularly interested in. The staff cost should not exceed 45%. Set targets in place and make sure that your team is working together to achieve them.
As a manager, you’ll have to take on the finances head-on and not leave them to an orderly. We suggest that you keep the spending and the financing (as well as the pricing, the decision of discounts and packages, etc.) strictly in your hands. Check regularly with your bookkeeper and don’t overspend on products.
Get some of the wisest, most experienced people in your team together and work out procedures with them. Work out, for instance, what the procedure will be when someone drops in for hairstyling. Working out procedures trains the employees, making them better at their work. It also makes the process go much smoother, since the employees will already know what goes where. Think of it as solving a puzzle you already know all the answers to. As a result, you’ll save time and wow the customers with your quick and effective service.
Install the Right Equipment
In order to leave a lasting impact on your clients—which is essential for customer retention and referrals—you need to have quality equipment around your salon and durability tops them all. To find high-quality salon chairs, barber chairs, and more, look no further than Empire Salon Equipment. Give us a call at 718-395-2030 or get in touch with us here.