As a salon owner, your job is never done when it comes to making sure your customers have a positive experience at your establishment.
With salons aplenty in the US, you have a lot of competition to deal with. So you’ll want to make sure that your salon is customer-friendly, sleek in design, and basically flawless in all other aspects.
But how do you accomplish such a feat?
Here are three ways that have worked for many players in the industry!- Making a Connection
Businesses in the US lose more than $62 billion each year because of poor customer service. Part of poor customer service is a company’s inability to connect with its customers.
Speaking from a salon owner’s perspective, you lose money by offering impersonal services, i.e., not listening to the client; giving them basic, boilerplate answers to questions they may have; not responding to their requests; not offering long-term clients loyalty cards; or even not paying attention to their needs.
You want to behave like a small, personal business, not a conglomerate that has an automated system to respond to queries. In short, you want to show them that there’s a person behind the company.- Offering Valuable Services
Offering customer something that adds to their experience not only makes them feel appreciated, but it also makes a good impression on prospective clients as well.
For example, if a client makes a complaint about uncomfortable chairs or a specific product they wanted to have, taking their input and actually putting out valuable services they want will make them feel special, and that’s not something many salons will be able to accomplish.- Make the Salon Visit-Worthy
Customers are more perceptive than we’d think. Keeping the salon clean, using high-quality salon equipment and furniture, buying the latest line of quality products—it’s the little things that will allow you to evolve and eventually cement your reputation as a business that goes above and beyond to make sure that their customer’s experience is a positive one.Making Things Right
Your business has to show that you respect your customers’ needs.
By offering them a comfortable environment, being efficient through your services, even providing them with good salon chairs will save you from a lot of negative reviews. But more than that, it will establish your business as one that puts an effort in treating customers the way they should be treated; with respect and pomp!